JOHN GUTHED PHOTOGRAPHY
JOHN GUTHED PHOTOGRAPHY

HOMO FACIENS

- THE PRODUCING CONSUMER

Given my background in marketing, I often give talks regarding what I refer to as Homo Faciens - the producing consumer. If you want to book me, get in touch with Talarforum

Basically, Homo Faciens are the ones that are going to be the majority in the marketplace globally come 2020. Born and bred digital, they have a quite different approach to consumption. Having been brought up with a multitude of technicla possibilites all squeezed into one device, the have the ability to either enhance or destroy your message. And they don't necessarily see consumption as the only way to express social status, who they are.

They produce their own public image. And why shouldn't they?